Profiles of Associates
Gail W. Houck
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Gail W. Houck is an Internet strategist who specializes in Internet & Web business
strategies, Web site architecture, site design and development, online customer
service strategies and Web-based training. She custom designs Web sites and develops
Web-based courses / courseware for a diversity of industries and expertises. She also
advises and trains clients on Web site development and design techniques, Internet
marketing, online customer service strategies, and site promotion.
Ms. Houck has experience with high-tech, service, financial, retail, manufacturing,
non-profit, health and professional businesses. She has over twelve years of corporate
experience including responsibilities for business development and sales; the creation of
marketing strategies and materials; and, the management and training of personnel. In
addition, Ms. Houck has over eighteen years of educational/training experience in such
areas as the Internet/Web, marketing, interpersonal relations and cultural diversity.
She is also responsible for development and implementation of an Internet training program
at the World Bank, and provided training at the World Bank and for other organizations,
such as the U.S. Central Intelligence Agency. Ms. Houck was an adjunct instructor of Web
site planning, architecture and HTML at the Northern Virginia Community College
and does advisory work at the Dingman Center for Entrepreneurship, University of
Maryland.
She holds a Masters Degree in International Business from Thunderbird (American Graduate
School of International Management); undergraduate work in Management and Industrial
Relations (dual major) at Rider College; graduate studies in psychology, education and
interpersonal relations at Marywood College and Pennsylvania State University; and a
Bachelor of Arts Degree in Education (social sciences) from Rider College.
Ms. Houck is author of "Utilizing the Internet For Customer Service," Customer Satisfaction
Management Frontiers - I (1997) and a contributing author of Getting Your Yen's Worth:
Negotiating in Japan (1984).
She has been a guest on television and radio, such as News Radio for Tucson and Philadelphia,
and Voice of America - China Branch Business Forum (radio and live TV with call-ins).
Ms. Houck has been quoted in publications such as BusinessWeek Online,
ComputerWorld, Baltimore Business Journal, FORM, and HomeCareXtra
magazines Ms. Houck has accepted numerous invitations to speak on "Shifting Client Cultures
to the Internet & E-commerce" and held conference workshops on "Web Site Design
Considerations for Customer Service" at Online Customer Service and Web Self-Service
Conferences.
She was also invited to give Internet / Web presentations at the American Society of Training
and Development (ASTD) 1998 National Leadership Conference and 1997 International Conference.
She presented on "Customer Service Using the Internet" at the 1997 World Customer Service
Congress; and on Web site planning and marketing at the American Society of Association
Executives (ASAE) 1997 National Marketing Conference, ad 1996 & 1998 Nonprofits Online
Conferences.
Ms. Houck has served as Webmaster for the Metropolitan Washington D.C. Chapter of the American
Society for Training & Development (ASTD).
How can we assist you? Contact us now.
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Thursday, August 21, 2008
Other Profiles:
Gail Houck
Norasack
Pathammavong
Tom Culbert
Doug Menefee
Abdi Wardere
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