Does your organization need in-depth information from your customers, members or employees (or any other
group) to improve your customer service and support performance?
For the following options, each potential method has advantages and disadvantages.
Focus Groups
The major advantage of conducting focus groups is the ability to
obtain in-depth and detailed information through group synergy. Group synergy occurs when
one participant says something that triggers an idea from another participant.
For more information about focus groups
Survey Services
This information gathering method is less expensive and requires less time to complete
the project. The following survey modes are available:
Email Surveys
Web Surveys
Mixed-mode Surveys
For more information about these surveying methods.
Interviewing Services
Among other things, interviewing offers greater flexibility in probing answers
amd increases response rate. For more information about our
interviewing services.
Does your organization need in-depth information from your customers, members or employees (or any other
group) to improve your customer service and support performance?