Interviewing Services

Do you need in-depth information from customers, members, in-house personnel, or distribution channel (or others) to improve your organization's performance? Interviewing offers greater flexibility in probing the answers of those being interviewed. Interviewing also increases the response rate and ensures that the selected respondent is answering the questions instead of someone not selected. Predesigned Interviewing The more common interview is the structured interview with predesigned questions. Free Form Interviewing There is the free form interview where the interviewer has a topic but no predesigned questions. This is most often done when very little is known about the topic or when it is important to capture the respondent's perspective and own words. Interviewing allows for:   the observation of nonverbal behavior   the interviewer to control the order of questions   recording spontaneous answers   assurance that all questions are answered   the recording of any important events that may affect the interview   a more complex questionnaire to be constructed Related services: Focus Group Services Survey Services Shifting Customers / Vendors / Members To Online Environment Getting In-house buy-in for Online Service & Support Migrating a Call Center to Contact Center Work Process Analysis Feasibility Studies Request Service / Need More Information Return to Online Customer Service main page