Culture Shifts
Getting In-house Buy-in for
Online Service & Support
Before your customers, vendors, distributors, members, etc. can be enticed to the online
environment, your entire organization must "buy-in" and be committed.
Everyone in-house must be commited to shifting your customer / members to your
online environment.
Work processes and procedures need to be reviewed from an objective viewpoint.
The entire organization should be "invested" and offer input at various stages
throughout the process.
Issues to be examined include:
Defining your organization's expectations
Securing buy-in from senior management
Coordinating various internal departments to work together
Determining solutions to overcome potential pitfalls and roadblocks
Shifting employee cultures to online environment
Incenting employees to shift customers online
Making it easier for customers to do business with you