Focus Group, Survey & Interviewing Services

Is in-depth information is needed from your customers, members or target audiences (or any other group) to improve your organization's performance? For the following options, each potential method has advantages and disadvantages. Focus Groups The major advantage of conducting focus groups is the ability to obtain in-depth and detailed information through group synergy. Group synergy occurs when one participant says something that triggers an idea from another participant. For more information about focus groups Survey Services This information gathering method is less expensive and requires less time to complete the project. The following survey modes are available:   Telephone Surveys Email Surveys Faxed Surveys Web Surveys Mail-Out Surveys Mixed-mode Surveys For more information about these surveying methods. Interviewing Services Among other things, interviewing offers greater flexibility in probing answers amd increases response rate. For more information about our interviewing services. Related services: Viral Marketing Email Marketing Image & Identity Target Audiences Research Feasibility Studies Inquiry / Request Marketing Services Return to Marketing Services main page Return to Marketing Material & Graphic Design Servces