Interviewing Services

Does your organization need in-depth information from its customers, members, in-house staff or distribution channel (or others) to improve performance? Interviewing offers greater flexibility in probing the answers of those being interviewed. Predesigned Interviewing The more common interview is the structured interview with predesigned questions. Free Form Interviewing There is the free form interview where the interviewer has a topic but no predesigned questions. This is most often done when very little is known about the topic or when it is important to capture the respondent's perspective and own words. Interviewing increases response rate and ensures that the selected respondent is answering the questions instead of someone not selected. Interviewing also allows for:   the observation of nonverbal behavior   the interviewer to control the order of questions   recording spontaneous answers   ensures that all questions are answered   the recording of any important events that may affect the interview   a more complex questionnaire to be constructed Related services: Viral Marketing Email Marketing Image & Identity Target Audiences Focus Groups Surveys Research Feasibility Studies Inquiry / Request Marketing services Return to Marketing Consulting Services main page Return to Marketing Materials & Graphic Design Servces