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Surveying is a less expensive way to gain method in-depth information is needed from
your customers, members or target audiences (or any other group).
We offer six modes of surveying:
Telephone Surveys
Advantages for a telephone survey are the ability to:
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obtain data more quickly |
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probe and clarify answers |
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ask more complex questions |
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better control of response rates |
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control questions being answered |
The disadvantages are higher:
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expenses than a mail-out surveys |
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potential interviewer bias |
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possible inconvenience to the participant |
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less anonymity |
Email Surveys
An email survey's advantages are:
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almost complete elimination of paper, reduced
postage, mail-out, and data entry costs |
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obtaining the data more quickly |
Disadvantages are
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more limited visual stimulation and interaction capabilities |
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more difficult skip patterns to follow |
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loss of anonymity |
Faxed Surveys
In this situation the advantages are:
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containing costs |
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obtaining data more quickly, |
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giving respondents the flexibility to complete the survey at a time that suits them
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Disadvantages are the:
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inability to probe or clarify answers |
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potentially low response rates |
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non-response to certain questions |
Web Surveys
Web survey advantages are:
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obtaining the data more quickly
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giving respondents the flexibility
to complete the survey when they choose | |
Disadvantages are the:
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lack of control over who responds
(making generalizations to the population impossible) |
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elimination of people who do not have
a computer (or access to one) and/or connection to the Internet
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Mail-Out Surveys
Advantages for the mail-out approach are the:
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ability to contain costs |
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giving respondents the flexibility to complete
the survey at a time they designate |
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Self-administration affords anonymity as well as
no interviewer bias |
Disadvantages are the:
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time to administer/take the survey |
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inability to probe or clarify answers |
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potentially low response rates |
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non-response to certain questions |
Mixed-mode Surveys
This method will involve a combination of any or all of the above survey modes.
How can we assist your information gathering needs? Contact us
now.
Related services:
Viral Marketing
Email Marketing
Image & Identity
Target Audiences
Focus Groups
Interview
Research
Feasibility Studies
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