Houck & Associates - Internet / Web Presentations & Training - presentations, workshops & seminars - We also offer Marketing & Graphic Design, Web Consulting, Web Feasibility & Marketing Studies, Web Site Development & Design, Online Applications, E-commerce, Online Customer Service, Surveys, Focus Groups, Interviewing, Presentations & Training

Presentations, Workshops & Seminars

Web Site Planning & Site Information Architecture

All topic modules (presentations, workshops and seminars) can be offered separately, combined or modified to meet any need(s). They can be lengthened or shortened and will be customized to organizational needs, goals and expertise.

Web Site Planning

Learn the planning process that must take place before any HTML / design of your Web site may begin.

Target audience(s) & Web Demographics

Web site goals

Content options

What you wish your visitors to accomplish when they visit your site

Various layout structures and their potential uses

Guidelines for material and graphic selection / adaptation

"Call-to-action" strategies

Format: Presentation, discussion and limited online time.

Web Site Information Architecture

Emphasis is on how to build sites that work - structuring information that is easily accessible to users. Learn to:

Develop a systematic, user-based process that saves time, money and prevents site problems

Structure and organize information according to a logical hierarchy

Group and lay-out information on pages to create task-oriented, a user-friendly site

Develop effective site-wide navigation systems

Each topic is designed to meet the specific needs of the participants. Content / material can be added or removed, depending on needs and goals.

If this topic is not exactly what you want, contact us and place a request or inquire about your desired topic.

Other topics:

Web site review and analysis
Online customer service considerations
Shifting clients / customers / members / distributors... online
In-house - Shifting personnel to the online environment
Adapting materials to the Web
Online marketing & promotional strategies

Contact us now for more information about our Web presentations and our Web training services (contract training only).

If any topic or course is not exactly what you want, please contact us with your request for topic or a request for training course

Thursday, August 21, 2008

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