Houck & Associates can assist with a complete review of your Web site.
Upon gaining a clear understanding of your organization's target audiences / markets and
site objectives, Houck & Associates will analyze content needs and goals.
Our Web site review includes a careful analysis of the audience(s) as a whole, as well
as segmented audiences which may be defined by similar characteristics, needs, preferences
or perceptions.
When possible, User Requirements Analysis should be done to determine what changes (if any)
have occurred in visitor usage patterns and methods. When needed, we can also conduct
focus groups, interviews and surveys. For more information about these services, please
see our Marketing Services section.
Internet users have little patience. They expect immediate results. This is why the
"three-click rule" exists. This rule requires that site visitors find the information
they seek within three clicks of entering a site. If not, they typically leave.
If you only have three clicks to garner attention and want to get visitors to what
they seek, you probably need to use some tools to make that happen. These tools can
take on many forms, but they all have one underlying theme: Keep it simple to use and
quick to deliver.
Getting visitors to the information they seek may be a grave obstacle to your online
success. We will analyze the site log reports and determine how long people stay on your site.
Then we msut determine if your site can deliver the information people want within that
time frame. If it can not, you need to make your site a better information delivery tool.
Essential information about each niche audience will determine how your information and
message will be most effectively presented and received. Your organization may have previously
completed this process, or you may wish our assistance in identifying individual
audience segments.
We will help assure that the online interactive environment provides information focused
on the needs, interests and concerns of each target audience.
Whether you are reevaluating, optimizing, overhauling or Web strategies, Houck & Associates
is ready to assist you. Contact us now.
Contact us now for our Web Site focus questions or to
find out how we can assist you with your Web site review.
Request / Need More Information Form
Available services:
Web Design & Development Services
Online Customer Service & Support
Online Marketing Services
Marketing Material & Graphic Design Services
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Houck & Associates can assist with a complete review of your Web site.