Poor information / data delivery may be one of the most overlooked Web site shortcomings.
According to a previous study, 68 percent of Internet users were seeking one particular thing each time they surfed the Web.
This research only reinforces the importance of careful structured site content and a user-friendly, high-intuitive navigational system.
A Web site must be structured and organized in an easy-to-navigate, logical format
that is clearly identified. Visitors must be able to quickly find what they seek or, in one click they move to a competitor's site.
Navigation & Layout Planning
Upon gaining a clear understanding of your organization's target audiences / markets
and site objectives, Houck & Associates will analyze content needs and goals, and then
draft the Web site layout and navigational system.
Once the main sections of the site are determined, an architectural plan will be developed
to guide the construction of the Web site. This plan will be furnished on paper or an
electonic file that can be viewed or printed out. This allows your organization to easily
conceptualize the structure and "flow" of content.
If the site is to be developed over a period of time, the site map / layout plan will
enable an incremental build to be planned. Long-range planning lessens the chances that
current work will be redone or eliminated later.
As with brick and mortar structures, a well-planned "blue-print" is critical to excellent
Web site design and construction. If proper planning is done during this phase, the other
phases of site development should proceed smoothly.
Navigation & Layout Analysis
(Existing Web site)
Upon gaining a clear understanding of your organization's target audiences / markets,
Houck & Associates will thoroughly analyze the navigational system and flow of informational content.
If your site is expected to grow and evolve over time, a strategy for this growth must be developed.
This strategy should be included in the Web site layout and navigational system plan.
Long-range planning lessens the chances that finished work will later be eliminated
and/or redone. This will also assist with related financial budgeting and reduce the chances of wasted expenditures.
Request / Need More Information Form
Available services:
Content & Target Audience(s) - Assessment / Planning
Navigation & Site Layout Planning and/or Analysis
Web Site Planning (new sites)
Web Site Review / Analysis (current sites)
Feasibility Studies
Web Design & Development Services
Online Customer Service & Support
Online Marketing Services
Marketing Material & Graphic Design Services
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Whether you are reevaluating, optimizing, overhauling, or developing new Web
strategies, Houck & Associates is ready to assist you. Contact us now.
