For the greatest success, a Web site, like any project, requires a solid framework.
Web site goals need to be clearly established and understood by all involved.
What is this Web site to accomplish?
The objectives of the site will need to address this for each target audience separately.
Objectives must be established for each target audience.
A planning process must take place before any Web site construction can begin.
It is critical to clearly determine the following components:
users / target audiences(s)
content options
what you want visitors to accomplish
potential uses
guidelines for content
graphic design, selection / adaptation
"call-to-action" strategies
Each of the site objectives and tactics should be measured against
how well they support the accomplishment of your goals.
Identify the main objectives for the site.
It is vital for that the site be developed from the perspective of the target audiences.
It is necesary to determine / know:
the interests and needs of each audience
what the visitor hopes to obtain and/or accomplish by visiting the site
Once content has been determined for the site in general, and separately for each
target audience, then the information architecture must be developed.
Content must be structured and organized in an easy-to-navigate, logical format that
is clearly identified and age appropriate. A site map or architectural plan is then
developed to guide the construction of the Web site.
Houck & Associates is ready to assist you in planning your Web site
and/or online strategies, Contact us now.
For the greatest success, a Web site, like any project, requires a solid framework.