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It begins with a discussion of your goals and objectives, including purpose of the site,
your target audience and the parameters of the project.
We take your stated objectives and goals, and test it against the realities of the
marketplace in terms of your intended audience, other Web sites and other influences in
the environment. Our research services include:
Primary research:
focus groups
surveys
interviewing |
Secondary research:
online searching
manual searching
library / archival
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Our goal is to locate the vital pieces of information our clients need to conduct their businesses.
With have access to hundreds of proprietary electronic databases covering corporate
finance, business trends, census data, demographics and more. Due to our location, we
also have convenient access to government libraries and repositories, foreign embassies
and trade associations.
After an evaluation of the overall research, we will review the findings with you and
then confirm or adjust the stated goals and objectives, as needed.
The outcomes of this research will clearly established goals and objectives which are
realistic, achievable and in line with the needs of your audiences. Based on these goals
and objectives, a Web site, marketing strategy and/or business plan can be implemented.
Whether you are optimizing, overhauling or developing new Web strategies, Houck &
Associates can assist you. Contact us now.
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