Information Architecture & Navigation


Content must be structured and organized in an easy-to-navigate, logical format that is clearly identified. Once the main sections of the photo - sample Web architectual - layout plan
site are determined, an architectural plan will be developed to guide the construction of the Web site.

Houck & Associates will furnish an architectural site plan on paper, so that your organization can easily conceptualize the structure and "flow" of content. As with brick and mortar buildings, a well-planned "blue-print" is critical to excellent design and construction. If proper planning is done during this phase, the other phases of site design and development should proceed much more smoothly.

If the site is to be developed over a period of time, the site map / layout plan will enable an incremental build to be planned. It will be assure that work will not be done, only to have to be redone later because new sections or pages are being added to the Web site.

Storyboarding of Pages and Links

This can be as simple as a diagram on a piece of paper or as elaborate as a wall chart. The idea is to plan how the pages will flow together, being sure that the viewer will not get lost when navigating the links. The storyboard process is a visual tool which requires organizing the information into an outline. It also help refine the raw facts into a finely honed message. By the end of this process, the general content of each page is decided.

Usability and Functionality

Your Web site layout, navigational system and visual cues will be carefully planned to enable users to find and accomplish their goals as effortlessly as possible. We will also optimize your site for various Web browsers/versions, platforms and modem/line speeds to insure quick download of pages.


Find out how we can assist with your Web strategy and site development.

Whether planning a Web site for the first time or in the midst of revising your site / taking it to the "next level," we can assist with your planning and development efforts.

To request more information about: Web site design & development services
Web site revision / updating services

Other services:
Content & Target Audience(s) - Assessment / Planning
Navigation & Site Layout Planning and/or Analysis
Web Site Planning (new sites)
Web Site Review / Analysis (current sites)
Feasibility Studies
Online Customer Service & Support
Online Marketing Services
Marketing Material & Graphic Design Services

Contact us now for our Web Site focus questions or to find out how we can assist you with your Web site design and development.

Sunday, May 18, 2008

 

 



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