Houck & Associates' multifaceted approach brings together all aspects of Web strategic planning, concept development, design, content, online marketing, online customer service, interactive applications, e-commerce, and database management.

We will advise and work closely with your organization's current in-house Web team to develop and implement a custom solution designed for your unique needs.

Our integrated perspective is generally not available from other Web consultants or development firms.

Houck & Associates can assist your organization in planning a new Web site and/or new online strategies.

If your existing Web site is not meeting your corporate objectives or the expectations of your visitors, it is never too late to make the adjustments that will result in a more effective site. We offer a complete and extensive analysis service to clarify your objectives, determine what is working and what is not, and make recommendations for changes.

Related services:

Content & Target Audience(s) - Assessment / Planning Navigation & Site Layout Planning and/or Analysis

Feasibility Studies
Are you planning a new Web venture? Or trying to determine what the next steps should be regarding your current Web site(s)? Perhaps you are wondering if it can be done? Is it practicable? Is it feasible?

Our feasibility study services focus on the knowledge, analyses and considerations involved and give you the information you need to make the right decisions.

Can it be done?   Is it practicable?   Is it feasible?  A feasibility study focuses on the knowledge, analyses and considerations involved in making quality organizational decisions.


Online Marketing
A strong communications strategy provides the foundation for building awareness and enhancing the visibility of your Web site. We believe it is important to move beyond the predictable to a fresh, contemporary presentation that will motivate your targeted audiences.

We will work with you to ensure that your online strategy reflects and reinforces your corporate objectives and organizational mission.

Search Engine Marketing

Web sites utilize search engine optimization (SEO) and search engine marketing (SEM), along with all of the elements involved in each, are those achieving success on the search engines. You may have heard the two terms used interchangeably and may think that they mean the same thing. Search engine optimization is actually an element of search engine marketing

Though they are similar, there is a dramatic difference between the two practices. Knowing and understanding the difference between them, and more importantly, knowing how to take advantage of the differences is the key to overall success in marketing via search engines. There has been a dramatic but subtle change over the past few years with regards to promoting web sites via search engines. For more information regarding search engine optimization (SEO) and search engine marketing (SEM)

For more information about our Marketing Services

Online Customer Service & Support
The Internet has been called the most important customer service tool since the telephone.

Your Web site has the capacity to be a highly effective sales tool, putting your organization in front of potential customers around the world. However, a site with a poor customer service interface -- or worst, no customer service at all -- can drive prospects away for good.

The competitive advantages of online customer service include more timely and relevant information on products and services, faster response times, reduced staff requirements, reduced telephone costs, and greater satisfaction to end-users.

For more information about our Online Customer Service services.

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Available services:
Content & Target Audience(s) - Assessment / Planning
Navigation & Site Layout Planning and/or Analysis
Web Site Planning (new sites)
Web Site Review / Analysis (current sites)
Feasibility Studies
Online Customer Service & Support
Online Marketing Services
Marketing Material & Graphic Design Services

Whether you are optimizing, overhauling or developing new Web strategies, Houck & Associates is ready to assist you. Contact us now.